19
Oct
2014

Animal Patterns

Lizzie Homersham

3:03
PM
2014

KAT

Katja Novitskova opened her talk with an observation, illustrated by her research interests in biotechnology and semiotics, about how the brain is no longer a mystery but increasingly an object for manipulation by digital technology.

She spoke about the attention grabbing patterns of animals when they're used in marketing and in art.

Animal images have "prediction power", she said - activating positive responses stimulated by the visual strength of the animal, interpreted by the human brain as abstract pattern.

Katjanovi.net